About Us
Fashion Take Out (originally Haus Of Fashion) was founded in November 2013 by me, Bettyna, alongside my husband, Sean. At the time, we were a young family of five — Sean, myself, and our three amazing children, Tafari, Sahara, and Emma-Lee — living in New Jersey. Fueled by my lifelong love for fashion, I studied Visual Merchandising and Marketing at the New York Arts Institute, determined to carve out my place in the fashion industry.
Back then, our dream was simple: to create a space where style lovers like me could shop curated, bold looks at prices that made sense — a place for fashionistas to feel seen. The first version of our boutique was completely online and, like any new business, traffic was slow at first. Things changed in 2014 when I was laid off from my full-time job of five years — an unexpected setback that turned out to be my biggest push forward. I poured every ounce of energy and passion into bringing our vision to life.
In 2015, my family and I packed up our entire life — we gave away winter clothes, sold our furniture, and caught a one-way flight to the sunshine and palm trees of South Florida. With that leap of faith, Fashion Take Out truly found its wings. Traffic was no longer the struggle — instead, my challenge was keeping up with orders, packing, and shipping each package with love and excitement!
In 2017, we expanded beyond the screen and opened our first storefront in the heart of Fort Lauderdale (Wilton Manors). Our boutique quickly became more than just a retail space — it was a fashion hub and a creative community. We proudly offered opportunities for students from the Art Institute of Miami, beauty schools, and local fashion institutes to complete internships, hosted pop-ups for other small businesses, and opened our doors for casting calls and fashion show production meetings. In 2018, we were even featured in Fort Lauderdale Fashion Week (FLLFW).
Like many small businesses, Fashion Take Out was deeply impacted by COVID-19. We made the difficult decision to close our beloved storefront, but the legacy of that space lives on in our brand’s DNA. We shifted 100% online — and didn’t just survive, we thrived. In early 2025, we rebranded again, opening a new showroom in Margate, South Florida. Though our Margate showroom has since closed due to limited space, we’re currently planning our next, bigger location to continue our mission in an even greater way.
Today, Fashion Take Out is still here for our community — shipping worldwide, offering local delivery in South Florida, and providing wardrobe styling services through myself, Bettyna (also known as @theefashionplug). What started as a small online dream has grown into a movement — a place where fashion, community, and opportunity meet.
Thank you for growing with us, shopping with us, and being part of the FTO family. We can’t wait to show you what’s next!